The fantastic news for site owners - there are several places on the net where they can get Zen Cart templates that use their specific company color scheme and branding. With a help of Zen Cart themes the site may include the colors and branding associated with a certain brand or maybe an established brick and mortar retailer. It is very important have a standard branding and color scheme shared by all facets of a business enterprise to insure consumer recognition.
A web site owner may opt to go and hire a web designer to give his online store a highly customized look, it has some disadvantages however. First is the time essential to find the proper designer with the required skill set, designing for Zen Cart is rather different from designing web pages using the more popular HTML and CSS languages.
Another aspect to consider is the time it requires to meet with the designer, have them produce a design mock up or two, and then make revisions before final design approval. If time is of the essence then using a pre-configured high quality Zen Cart templates is certainly the route to take.
The upside to employing a designer to give your website a custom look is that you'll have a unique design that can help your site and business stand out among the others. Your web-site is often the first opinion a customer has of your business, and there is no other chance to make a first impression.
Do not neglect the fact a professionally designed web-site instills confidence in your products and helps keep customers on your webpage, increasing the odds of them making a purchase.
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